WHO WE ARE
Underground Bull Riders Productions was born in 2020 out of a passion for helping youth bull riders mold their dreams into reality. Since our inception, we’ve committed ourselves to creating an impactful and positive environment for our youth to learn and grow, no matter their riding ability or level.
Our team strives to meet and exceed the needs of everyone involved. This is because we understand the importance of working with each youth in order to make their events unforgettable, forging memories, forming bonds and creating a rodeo family.
Meet the Team Behind Underground
At Underground, we are committed to producing high-quality youth bull riding events and schools that help riders develop the skills they need to succeed in the sport. Our team brings years of experience in bull riding, coaching, stock selection, and event production to ensure every event is safe, competitive and growth-focused.
Shanna Firnekas - Founder & Event Producer
I am a proud Bull Rider Mom and have been deeply involved in the sport for over 12 years. My journey as an event producer began in 2012 after the unexpected passing of my oldest son's best friend. What started as a fundraising event quickly turned into a passion for organizing and supporting youth bull riding.
For four years, I produced youth bull riding qualifiers for Leal's Junior Championship Bull Riding before founding Underground. Seeing the immense need for bull ridings schools in our area, I knew something had to be done. In 2022, Underground officially became a 501(c)(3) nonprofit dedicated to providing opportunities for the next generation of riders.
My dream is to build the Elite Youth Bull Riding Schools while also producing some of the top events in the nation. Through Underground, I am committed to creating a safe, high-quality environment for young athletes to learn, grown, and chase their dreams in the sport of bull riding.
Board Members
Justin Bragg
Megan Smith
Sophia Sinner
Michael & Michelle Magill