WHO WE ARE

Underground Bull Riders Productions was born in 2020 out of a passion for helping youth bull riders mold their dreams into reality. Since our inception, we’ve committed ourselves to creating an impactful and positive environment for our youth to learn and grow, no matter their riding ability or level.
Our team strives to meet and exceed the needs of everyone involved. This is because we understand the importance of working with each youth in order to make their events unforgettable, forging memories, forming bonds and creating a rodeo family.

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Our
Story

Our Story

Underground Bull Riders Productions was born in 2020, when the world didn’t know if life was ever going to be normal again and our youth and adults alike were fighting to compete in the sport they love the most – bull riding. Underground Bull Riders Productions produces youth bull riding events in Wyoming and all of the surrounding states with our number one priority in mind – to provide age and level appropriate bulls for youth bull riders. Underground Bull Riders Productions have been in the business of producing these events for over 10 years. This is a family owned and operated company and not only produce events, but also provide bulls for the events and for practices and schools. Our two primary associations we represent are the Leal's Junior NFR Championship Bull Riding and the International Miniature Bull Riders Association (IMBA). To learn more about how to join either of these associations and how to qualify, check out the "Contestant" page for more information.

Meet the Team Behind Underground

At Underground, we are committed to producing high-quality youth bull riding events and schools that help riders develop the skills they need to succeed in the sport. Our team brings years of experience in bull riding, coaching, stock selection, and event production to ensure every event is safe, competitive and growth-focused.

Shanna Firnekas - Founder & Event Producer

I am a proud Bull Rider Mom and have been deeply involved in the sport for over 12 years. My journey as an event producer began in 2012 after the unexpected passing of my oldest son's best friend. What started as a fundraising event quickly turned into a passion for organizing and supporting youth bull riding.

For four years, I produced youth bull riding qualifiers for Leal's Junior Championship Bull Riding before founding Underground. Seeing the immense need for bull ridings schools in our area, I knew something had to be done. In 2022, Underground officially became a 501(c)(3) nonprofit dedicated to providing opportunities for the next generation of riders.

My dream is to build the Elite Youth Bull Riding Schools while also producing some of the top events in the nation. Through Underground, I am committed to creating a safe, high-quality environment for young athletes to learn, grown, and chase their dreams in the sport of bull riding.